Tell your magical brand story
If you are asked to describe your organisation to someone, in 2-3 sentences, how do you go? How will your employees respond when asked to do the same? In some ways, branding can learn from the science of […]
Internal cheerLEADING™
How do your employees become brand ambassadors? How do they speak the language of the business at every single touch point, in unison, naturally and comfortably, believing in what they’re saying? How do they “live and breathe […]
Design elements and branding
Carefully chosen design elements are crucial to your organisation’s visual identity. They help to identify your organisation and differentiate you from other similar organisations. Your logo is your first design element. Your logo will be the single […]
The right type of praise
This is a study about praising children, and changing their mindset, but it has implications for adults too. I think it has implications for the workplace. As leaders, we need to develop growth mindsets, in ourselves and […]
Positive Psychology and CheerLEADING™
Wikipedia says “To Martin Seligman, psychology (particularly its positive branch) can investigate and promote realistic ways of fostering more joy in individuals and communities”. Don’t we all want some of that? Team members need it more than […]
Why ‘Ruby Red Dot’?
It’s all about branding. The words have personal meaning for me, which helps me connect emotionally to my brand. My Nan, who passed away last year at 102, was one of the most positive influences in my […]
“Queen Bee Syndrome” – Women sabotaging other women at work
Instead of cheerLEADING™, some women are being the “Queen Bee”. Wiki defines it as this: “Queen bee syndrome was first defined by G.L. Staines, T.E. Jayaratne, and C. Tavris in 1973. 1 It describes a woman in […]
CheerLEADING™ for women in business
What can women do to be cheerLEADING™ others better? I believe it begins with an awareness of how your behaviour has an affect on others. Your attitude to work and the people around you determines how they […]
CheerLEADING™ and women in leadership
I’m just going to put this out there – some women in leadership are not doing this very well. They should be CheerLEADING™ other women but, instead, they act in ways that discourages the women in positions […]
CheerLEADING™ 101
I’m calling it cheerLEADING™. I know it sounds a bit cheesy, but bear with me. It means leading with encouragement and by inspiring others to be their best. It means leading with compassion and heart. Inclusion, rather […]