How leadership can increase brand engagement

How leadership can increase brand engagement

Companies spend a huge amount of time and money on building a strong brand, but often fail to recognise their most valuable brand ambassadors, their people. Building a strong brand, regardless of the industry you’re in, requires a strong connection between the employee’s sense of purpose at the organisation and the brand aspirations of that […]

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Leading with Empathy: Why do we Still not Believe?

Leading with Empathy: Why do we Still not Believe?

A lot of people when they hear the word “empathy” in a business context still think of it as soft, somehow lacking authority and conviction. That leaders who have empathy for the people they lead aren’t making the difficult decisions or commanding the appropriate respect. We now have conclusive evidence this is not the case. […]

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Internal cheerLEADING™

Internal cheerLEADING™

How do your employees become brand ambassadors? How do they speak the language of the business at every single touch point, in unison, naturally and comfortably, believing in what they’re saying? How do they “live and breathe it” and feel passionate about it. In short, you need to develop a team of internal cheerleaders. Cheering […]

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Positive Psychology and CheerLEADING™

Positive Psychology and CheerLEADING™

Wikipedia says “To Martin Seligman, psychology (particularly its positive branch) can investigate and promote realistic ways of fostering more joy in individuals and communities”. Don’t we all want some of that? Team members need it more than anything. People need to have a goal to work towards. Something positive to look forward to, to give […]

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“Queen Bee Syndrome” – Women sabotaging other women at work

“Queen Bee Syndrome” – Women sabotaging other women at work

Instead of cheerLEADING™, some women are being the “Queen Bee”. Wiki defines it as this: “Queen bee syndrome was first defined by G.L. Staines, T.E. Jayaratne, and C. Tavris in 1973. 1 It describes a woman in a position of authority who views or treats subordinates more critically if they are female.” “Although significant steps […]

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CheerLEADING™ 101

CheerLEADING™ 101

I’m calling it cheerLEADING™. I know it sounds a bit cheesy, but bear with me. It means leading with encouragement and by inspiring others to be their best. It means leading with compassion and heart. Inclusion, rather than exclusion, and leading with integrity. Interestingly, it works in much the same way as consumer branding. People […]

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