"Marketing Your Expertise" Whitepaper.
Prospective clients are making decisions based on their perceptions of you and your firm, your personal brand and your firm's brand, so you need to actively develop both. Visible expertise is about raising your personal profile, being known as an expert in your chosen specialist field, and raising your firm’s profile, which provides a faster conversion rate, a stronger win ratio, and greater pricing leverage.
"How Does Marketing Work in a Relationship-driven Business?" Whitepaper.
In today’s business environment it’s about building a solid framework where marketing activities support relationship sales activities.
"Focus on Growth" Whitepaper – Future-Proofing Your Professional Services Firm.
Post the Global Financial Crisis, the power balance has shifted in favour of clients and the professional-client relationship has changed.