Jacqui’s whitepapers and videos.
"Marketing Your Expertise" Whitepaper
Prospective clients are making decisions based on their perceptions of you and your firm, your personal brand and your firm’s brand, so you need to actively develop both.
"How Does Marketing Work in a Relationship-driven Business?" Whitepaper
In today’s business environment it’s about building a solid framework where marketing activities support relationship sales activities.
"Focus on Growth" Whitepaper
Post the Global Financial Crisis, the power balance has shifted in favour of clients and the professional-client relationship has changed.
How Does Marketing Work in a Relationship-driven Business Video