Marketing & Brand Engagement Coach | Mentor | Author | Public Speaker
I am a strategic marketing and brand engagement coach and mentor, specialising in professional services marketing and brand engagement strategy. I have over 20 years experience in strategic marketing and brand engagement for professional services firms, having worked in senior marketing roles for some of the largest professional services firms globally. I now provide marketing and brand strategy to professional services clients wanting to build their client base and engage and innovate to maximise growth and sustainability.
During my time as Australasian Marketing Director at HLB Mann Judd, the accounting network won five Financial Review Client Choice Awards. I know that a clear and focused marketing strategy is critical to success. Marketing strategy, in the current business environment, ultimately needs to include strategy for excellence in client service and client engagement and excellence in employee engagement.
What others say
“Jacqui is a creative thinker with exceptional drive and initiative. She has excellent planning and organisational skills which contributed enormously to the successful roll out of the Brisbane Cabaret Festival between 2007 and 2010 . Above all Jacqui is a delight to collaborate with.” Alison St Ledger, Owner, Bootech
“I have worked with Jacqui Walford for nearly five years as Event Manager for the HLB Mann Judd Australasian Conference. Jacqui’s thoroughness and attention to detail is second to none and her wide-ranging knowledge of professional services has resulted in her pulling together sophisticated conference programs. Whether it is selecting industry leaders as key note speakers, introducing internal social media platforms, theming Gala Dinners or liaising with Divisional Group managers, Jacqui’s competency in all areas of marketing and business development is extensive. She has an exhaustive knowledge of industry competitors and trends and utilises this knowledge to ensure HLB Mann Judd has remained a competitive leader in the field. I look forward to a great continuing working relationship with Jacqui.”, Owner, Fetching Events