Relationship Sales & Marketing Coach | Mentor | Author | Public Speaker
I am a strategic marketing and brand engagement coach and mentor, specialising in business development, branding and marketing for relationship-driven businesses. My passion is helping relationship-driven businesses to engage and connect with target audiences and grow their business by building more strategic business relationships.
I have over 20 years experience in strategic marketing and brand engagement for professional services firms, having worked in senior marketing roles for some of the largest professional services firms globally. I now provide marketing and brand strategy to professional services clients wanting to build their client base and engage and innovate to maximise growth and sustainability.
During my time as Australasian Marketing Director at HLB Mann Judd, the accounting network won five Financial Review Client Choice Awards. I know that a clear and focused marketing strategy is critical to success. Marketing strategy, in the current business environment, ultimately needs to include strategy for excellence in client service and client engagement and excellence in employee engagement.
What others say
“Jacqui is a creative thinker with exceptional drive and initiative. She has excellent planning and organisational skills which contributed enormously to the successful roll out of the Brisbane Cabaret Festival between 2007 and 2010 . Above all Jacqui is a delight to collaborate with.”
Alison St Ledger, Owner, Bootech
“I have worked with Jacqui Walford for nearly five years as Event Manager for the HLB Mann Judd Australasian Conference. Jacqui’s thoroughness and attention to detail is second to none and her wide-ranging knowledge of professional services has resulted in her pulling together sophisticated conference programs. Whether it is selecting industry leaders as key note speakers, introducing internal social media platforms, theming Gala Dinners or liaising with Divisional Group managers, Jacqui’s competency in all areas of marketing and business development is extensive. She has an exhaustive knowledge of industry competitors and trends and utilises this knowledge to ensure HLB Mann Judd has remained a competitive leader in the field. I look forward to a great continuing working relationship with Jacqui.”
Georgie Stayches, Owner, Fetching Events
“I had the pleasure of working with Jacqui during the rebrand and name change of two firms to Moore Stephens Qld & Northern NSW. Jacqui was a fantastic help during this time of change. She created effective communication plans and strategies for the company which we have implemented. I enjoyed working with her on many projects during the significant time of change for the firm Most importantly, Jacqui was a wonderful mentor to me. She is still teaching me so much about the world of professional services and more about the marketing industry. Her knowledge and expertise have assisted me greatly in my role.”
Chloe Du Bois, Marketing Coordinator, Moore Stephens Qld & Northern NSW