Professional Services Marketing Coach | Mentor | Author | Speaker | Expertise & Thought Leadership Marketing Strategy
Jacqui Walford is a strategic marketing and business development coach, mentor, speaker and facilitator, specialising in branding, marketing communications and business development strategy for professional services businesses. Jacqui helps these highly relationship-driven businesses to engage and connect with target audiences, increase brand position, and build strategic business relationships, to grow their client base.
A relationship-driven business is typically a ‘Business-to-Business’ (or ‘B2B’) business that relies on building trusted business relationships. Highly trust-based business relationships are vital to the delivery of the business’s services or products. Professional services, such as accounting, legal, or engineering, are highly relationship-driven. The higher the stakes, in terms of financial and reputational risks, the higher the reliance on a trusted business relationship.
Jacqui has over 20 years of experience in strategic marketing and business development, having worked in senior marketing roles for some of the largest professional services firms globally. She now provides marketing, branding and sales/BD strategy to professional services clients wanting to build their client base and engage and innovate to maximise growth and sustainability.
During her time as Australasian Marketing Director at HLB Mann Judd, the accounting network won five Financial Review Client Choice Awards. Jacqui knows that a clear and focused marketing strategy is critical to success. Marketing and sales strategy, in the current business environment, ultimately needs to include strategy for excellence in client service and client engagement as well as excellence in employee engagement.
What others say
“Jacqui is a creative thinker with exceptional drive and initiative. She has excellent planning and organisational skills which contributed enormously to the successful roll out of the Brisbane Cabaret Festival between 2007 and 2010 . Above all Jacqui is a delight to collaborate with.”
Alison St Ledger, Owner, Bootech
“I have worked with Jacqui Walford for nearly five years as Event Manager for the HLB Mann Judd Australasian Conference. Jacqui’s thoroughness and attention to detail is second to none and her wide-ranging knowledge of professional services has resulted in her pulling together sophisticated conference programs. Whether it is selecting industry leaders as key note speakers, introducing internal social media platforms, theming Gala Dinners or liaising with Divisional Group managers, Jacqui’s competency in all areas of marketing and business development is extensive. She has an exhaustive knowledge of industry competitors and trends and utilises this knowledge to ensure HLB Mann Judd has remained a competitive leader in the field. I look forward to a great continuing working relationship with Jacqui.”
Georgie Stayches, Owner, Fetching Events
“I had the pleasure of working with Jacqui during the rebrand and name change of two firms to Moore Stephens Qld & Northern NSW. Jacqui was a fantastic help during this time of change. She created effective communication plans and strategies for the company which we have implemented. I enjoyed working with her on many projects during the significant time of change for the firm Most importantly, Jacqui was a wonderful mentor to me. She is still teaching me so much about the world of professional services and more about the marketing industry. Her knowledge and expertise have assisted me greatly in my role.”
Chloe Du Bois, Marketing Coordinator, Moore Stephens Qld & Northern NSW