It’s not immediately obvious how digital marketing works for professional services, but digital marketing is valuable for selling your professional services. It should begin the online journey for your prospective client and lay the groundwork for digital business development – turning online interest into online leads. Your digital marketing strategy should primarily be a content strategy, including thought leadership in your area of expertise, to help you become a visible expert. It should create interest and then help you nurture leads.
Digital Business Development
Just as digital marketing positions you as the visible expert and creates interest in your area of expertise, digital business development turns that interest into potential leads. You can, and should, turn all of your online activities into real and valuable leads. Social media, and particularly LinkedIn, has dramatically changed the way we build business relationships. LinkedIn Sales Navigator is a powerful tool for building prospect, client and referrer lists and following and interacting with stakeholders.