In a relationship-driven business, like a professional services firm, it might seem like digital marketing is irrelevant. Or, you may be wondering if it is relevant, because it sounds like it might be helpful. Maybe you have already started and you’re not seeing results. Is it worth spending valuable time and money on developing digital marketing capabilities? The answer is yes, it is.
Your digital marketing strategy should primarily be a content strategy. By using well-positioned content, including thought leadership in your area of expertise, your digital marketing helps you become a visible expert. It should create interest and then automatically nurture any real leads. Inbound marketing systems, like HubSpot, can help you do this.
Digital marketing strategies include:
- Content Strategy
- Social Selling
- Search Engine Optimisation
- Marketing Automation
- Client User Interface
- Client Insight.
Please contact Jacqui if you are interested in a Content Strategy or management of your Digital Marketing Strategy.
Digital Business Development
Just as digital marketing positions you as the visible expert and creates interest in your area of expertise, digital business development turns that interest into potential leads. You can, and should, turn all of your online activities into real and valuable leads. There is really no point spending time and effort on social media, or any other form of digital marketing, if you’re not using it to drive traffic to your website and capture actionable leads.
Building your online network, allows you to engage with clients, prospects and potential new referrers and influencers. This is where social media, and particularly LinkedIn, has dramatically changed the way we build business relationships. LinkedIn Sales Navigator is a powerful tool for building prospect, client and referrer lists and following and interacting with stakeholders.
Digital business development activities include:
- Lead Generation and Nurturing
- Client Journey Mapping
- Client and Prospect Personality Profiling
- Relationship Mapping.
Please contact Jacqui if you are interested in a Digital Business Development Strategy and/or Digital BD Training, including LinkedIn Sales Navigator strategy and training.