I’m calling it cheerLEADING™. I know it sounds a bit cheesy, but bear with me.
It means leading with encouragement and by inspiring others to be their best. It means leading with compassion and heart. Inclusion, rather than exclusion, and leading with integrity.
Interestingly, it works in much the same way as consumer branding. People buy products from companies like Apple, because of the vision of the brand, the brand attributes, and the personal attributes they feel by association. They also feel valued and ‘heard’ as a customer. They have a positive experience with the product (and/or service) and the brand.
There are some amazing examples of cheerLEADING™ in the world. In order to truly inspire people, a leader needs to embody the attributes that other people aspire to. Martin Luther King Jr’s “I have a dream” speech is one of the most rousing, inspiring cheerLEADING™ speeches in world history. Barrack Obama does it well and Anna Bligh, former Premier of Queensland, showed immense strength of character during the Queensland floods of 2011. She kept people’s spirit’s up, with honesty and integrity (and a lot of communication).
Give people a positive, attainable company Vision, which aligns with their personal values and vision for their own life, openly display gratitude and encouragement along the way, and they will be happy to come to work and give 100% to you as their leader.
I’ll explore this further in future posts, including the difference between men and women in leadership roles.