Start your thought leadership strategy in 2020

Start your thought leadership strategy in 2020

In the current professional services environment, where clients are demanding more of everything and have a great deal of choice available to them, you need to stand out. Prospective clients are making purchasing decisions based on their perceptions of you and your firm, your personal brand and your firm’s brand, so you need to actively […]

Read more
Does your firm really need social media?

Does your firm really need social media?

If your business is a highly relationship-driven business, such as a professional service firm, you may still be wondering what role social media plays in building your business. Everyone seems to be singing its praises, but few can articulate how it will benefit your business and how it will positively impact your bottom line. Relationship-driven […]

Read more
Tinder for Business

Tinder for Business

In a highly relationship-driven B2B business, in today’s business environment, your marketing channels, particularly your online channels, need to act like ‘Tinder’ for your business. A relationship-driven business, where there are significant financial and reputational risks, relies on trusted business relationships. The day-to-day process of building and nurturing business relationships is vital to the delivery […]

Read more
The relationship still matters – Why you’re not going to be replaced by a robot

The relationship still matters – Why you’re not going to be replaced by a robot

The professional service relationship, between the client and the practitioner, is a special one. Whether it’s a client’s financial freedom, their family’s livelihood, or their professional reputation, the stakes are high. The client needs to implicitly trust the professional service provider. This trust is built over time and can’t be easily replicated, and the human […]

Read more
How to get employee activism working for you

How to get employee activism working for you

Progressive firms have recognised the importance of employee engagement for some time now. An engaged employee will act in a way that furthers your firm’s interests. We know that firms with high employee engagement levels have better financial performance. What is employee activism? Employee activism is a step beyond employee engagement. If employees are engaged, […]

Read more
What’s in a name? – Who is Nike and why is it relevant for professional services?

What’s in a name? – Who is Nike and why is it relevant for professional services?

In Greek mythology, Nike was the goddess of speed, strength and victory. Also known as the Winged Goddess, Nike is most often pictured as having beautiful large wings. She flew around battlefields rewarding the victors with glory and fame, symbolised by a wreath of laurel leaves. She was worshipped because it was believed she could […]

Read more
The new world of professional services

The new world of professional services

The good old days are gone. Post the GFC, professional services clients now expect a very different service. Increasingly sophisticated clients expect professionals to be more responsive and have a better understanding of their business and the commercial pressures they face. Service must now be truly client-centred and professionals need to be creative and empathetic. […]

Read more