ENGAGE | CONNECT | GROW
There is no doubt that we are currently experiencing extraordinarily challenging times. It’s not the first time and it won’t be the last. During these times, it is critical to communicate directly and frequently with existing clients. It’s also a good time to be a visible expert and communicate with other important audiences, including potential […]
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The current Wikipedia entry for the term “thought leader” says: “The phrase “thought leader” is identified by some writers as an annoying example of business jargon and appeared in Forbes magazine’s 2013 annual “tournament” of “corporate America’s most insufferable” business buzzwords and clichés.” Despite the overuse and corruption of the term, strategically targeted and well-executed […]
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Do you need to be a thought leader to sell your professional services? Not necessarily, but you can use a thought leadership strategy to build your visible expertise. From this Forbes article “What Is A Thought Leader?“, a thought leader can be defined as: “A thought leader is an individual or firm that prospects, clients, […]
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In the current professional services environment, where clients are demanding more of everything and have a great deal of choice available to them, you need to stand out. Prospective clients are making purchasing decisions based on their perceptions of you and your firm, your personal brand and your firm’s brand, so you need to actively […]
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In a relationship-driven business, like your professional service firm, it might seem like digital marketing doesn’t apply to you. Or, you may be wondering if it does apply, because it sounds like it might be helpful. The problem is you don’t know where to start or you have started and you’re not seeing results. Is […]
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If you are into comics, you will probably know that Wonder Woman and Superman belong to the DC Comics world and Spider-Man and Black Widow are from the Marvel Universe. If you’re really into comics, you might be fiercely loyal to one or the other. If you’re like me, you just know the super heroes. […]
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If your business is a highly relationship-driven business, such as a professional service firm, you may still be wondering what role social media plays in building your business. Everyone seems to be singing its praises, but few can articulate how it will benefit your business and how it will positively impact your bottom line. Relationship-driven […]
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In a highly relationship-driven B2B business, in today’s business environment, your marketing channels, particularly your online channels, need to act like ‘Tinder’ for your business. A relationship-driven business, where there are significant financial and reputational risks, relies on trusted business relationships. The day-to-day process of building and nurturing business relationships is vital to the delivery […]
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The professional service relationship, between the client and the practitioner, is a special one. Whether it’s a client’s financial freedom, their family’s livelihood, or their professional reputation, the stakes are high. The client needs to implicitly trust the professional service provider. This trust is built over time and can’t be easily replicated, and the human […]
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Progressive firms have recognised the importance of employee engagement for some time now. An engaged employee will act in a way that furthers your firm’s interests. We know that firms with high employee engagement levels have better financial performance. What is employee activism? Employee activism is a step beyond employee engagement. If employees are engaged, […]
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