ENGAGE | CONNECT | GROW
Progressive firms have recognised the importance of employee engagement for some time now. An engaged employee will act in a way that furthers your firm’s interests. We know that firms with high employee engagement levels have better financial performance. What is employee activism? Employee activism is a step beyond employee engagement. If employees are engaged, […]
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A lot of people when they hear the word “empathy” in a business context still think of it as soft, somehow lacking authority and conviction. That leaders who have empathy for the people they lead aren’t making the difficult decisions or commanding the appropriate respect. We now have conclusive evidence this is not the case. […]
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If you are asked to describe your organisation to someone, in 2-3 sentences, how do you go? How will your employees respond when asked to do the same? In some ways, branding can learn from the science of Anthropology. One of the primary ways we make sense of our world is through story telling. Stories are […]
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How do your employees become brand ambassadors? How do they speak the language of the business at every single touch point, in unison, naturally and comfortably, believing in what they’re saying? How do they “live and breathe it” and feel passionate about it. In short, you need to develop a team of internal cheerleaders. Cheering […]
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I’m calling it cheerLEADING™. I know it sounds a bit cheesy, but bear with me. It means leading with encouragement and by inspiring others to be their best. It means leading with compassion and heart. Inclusion, rather than exclusion, and leading with integrity. Interestingly, it works in much the same way as consumer branding. People […]
Read moreSasha Strauss talking about the theory behind this work. Aligning your internal messages to your external brand messages. Creating the story for your employees, so they are all talking about your organisation in the way you would like them to. Ensuring they are engaged with your brand, proud of the firm and proud of the […]
Read morePeople need to feel like they have the power to choose what they want to do. Of course they do have the power to choose what to do, but sometimes you need them to choose one path over another. The path that has the best possible outcome for all. I have twin twelve year old […]
Read moreFor me, driving behaviours through internal communication and internal branding is all about enabling. An enabled staff member has the skills, tools and mindset to deliver the best possible service to clients. Providing staff with an internal social platform helps to enable them through connectivity. It helps to enable them to communicate better, collaborate with […]
Read moreAfter implementing a targeted plan for increasing brand awareness externally, and a targeted recruitment campaign, we then developed, launched and implemented an internal branding campaign, designed to engage employees with the HLB brand and assist our firms’ overall employee engagement strategies. The campaign, called ‘Team HLB’, assists each member firm with employee engagement initiatives, and […]
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The biggest branding challenge for us as a professional services firm is to engage our external market with our brand promise, by making it unique and distinctive. Professional services brands struggle with differentiating their brand from all the others, as our service offerings are usually very similar. Also, professional services organisations will often work extensively […]
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