How to get employee activism working for you

How to get employee activism working for you

Progressive firms have recognised the importance of employee engagement for some time now. An engaged employee will act in a way that furthers your firm’s interests. We know that firms with high employee engagement levels have better financial performance. What is employee activism? Employee activism is a step beyond employee engagement. If employees are engaged, […]

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Leading with Empathy: Why do we Still not Believe?

Leading with Empathy: Why do we Still not Believe?

A lot of people when they hear the word “empathy” in a business context still think of it as soft, somehow lacking authority and conviction. That leaders who have empathy for the people they lead aren’t making the difficult decisions or commanding the appropriate respect. We now have conclusive evidence this is not the case. […]

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Internal cheerLEADING™

Internal cheerLEADING™

How do your employees become brand ambassadors? How do they speak the language of the business at every single touch point, in unison, naturally and comfortably, believing in what they’re saying? How do they “live and breathe it” and feel passionate about it. In short, you need to develop a team of internal cheerleaders. Cheering […]

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CheerLEADING™ 101

CheerLEADING™ 101

I’m calling it cheerLEADING™. I know it sounds a bit cheesy, but bear with me. It means leading with encouragement and by inspiring others to be their best. It means leading with compassion and heart. Inclusion, rather than exclusion, and leading with integrity. Interestingly, it works in much the same way as consumer branding. People […]

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Achieving Brand Alignment Through Your Employees

Sasha Strauss talking about the theory behind this work. Aligning your internal messages to your external brand messages. Creating the story for your employees, so they are all talking about your organisation in the way you would like them to. Ensuring they are engaged with your brand, proud of the firm and proud of the […]

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Enabling staff at work and enabling teenagers at home

People need to feel like they have the power to choose what they want to do. Of course they do have the power to choose what to do, but sometimes you need them to choose one path over another. The path that has the best possible outcome for all. I have twin twelve year old […]

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It’s all about enabling

For me, driving behaviours through internal communication and internal branding is all about enabling. An enabled staff member has the skills, tools and mindset to deliver the best possible service to clients. Providing staff with an internal social platform helps to enable them through connectivity. It helps to enable them to communicate better, collaborate with […]

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Enterprise Social Networking

After implementing a targeted plan for increasing brand awareness externally, and a targeted recruitment campaign, we then developed, launched and implemented an internal branding campaign, designed to engage employees with the HLB brand and assist our firms’ overall employee engagement strategies. The campaign, called ‘Team HLB’, assists each member firm with employee engagement initiatives, and […]

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Branding internally at HLB

Branding internally at HLB

The biggest branding challenge for us as a professional services firm is to engage our external market with our brand promise, by making it unique and distinctive. Professional services brands struggle with differentiating their brand from all the others, as our service offerings are usually very similar. Also, professional services organisations will often work extensively […]

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