Where is your business on the scale to the right? What is your firm’s overall approach and level of focus on marketing? If your approach to marketing is ‘receptive’, meaning that you are aware of market conditions and acknowledge that times have changed and you need to do something, you may have employed a junior marketer and you may be “doing some marketing”. The problem is you aren’t seeing results and there is little to no focus. Your marketing function may be ‘considered’, but may still be ‘disorganised’, and not supporting a firmwide strategy. You’ll probably only be growing at your industry average rate.
A strategic marketing and BD framework, specific to your relationship-driven business, can increase your team’s ability to engage better with prospects and win more work.