Sometimes it’s unclear if modern marketing and sales practices have a place in your professional services business. Professional services businesses are highly relationship-driven. Trust-based business relationships are vital to the delivery of your expertise and services. In today’s increasingly digital world, marketing and business development strategy needs to be a combination of traditional and new marketing techniques, tools and systems.
In the current highly disrupted business environment, the client relationship has changed. Clients have different expectations. Sophisticated clients expect professionals to be more responsive to them and have a better understanding of the commercial pressures they face.
Jacqui Walford is a strategic marketing and business development coach specialising in branding, marketing, and business development strategy, for professional services businesses.