Selling relationships

In a relationship-driven business, your marketing activities should support your relationship building, sales and business development.

A relationship-driven business is typically a ‘Business-to-Business’ (or ‘B2B’) business that relies on building trusted business relationships. Highly trust-based business relationships are vital to the delivery of the business’s services or products. Professional services, such as accounting, legal, or engineering, along with many other B2B businesses, are highly relationship-driven. The higher the stakes, in terms of financial and reputational risks, the higher the reliance on a trusted business relationship.

A marketing and business development plan, in a relationship-driven business, should be a practical plan to develop and nurture new and established trusted business relationships.

COACHING PROGRAMS

Jacqui’s strategic marketing and business development coaching programs help relationship-driven businesses to engage and connect with target audiences and grow their business by building more strategic business relationships.

Jacqui Walford can help you develop a strategic plan to engage, connect and grow your relationship-driven business.

SPEAKING

Jacqui Walford is an experienced speaker, coach and thought leader on building symbiotic business relationships.

Jacqui specialises in business development, branding and marketing for relationship-driven businesses. She helps relationship-driven businesses to engage and connect with target audiences and grow their business by building more strategic business relationships.

MENTORING

Jacqui Walford provides mentoring to marketers in relationship-driven businesses.

CheerLEADING®

CheerLEADING® is leading with empathy, encouragement and engagement.


Working with Jacqui

“I had the pleasure of working with Jacqui during the rebrand and name change of two firms to Moore Stephens Qld & Northern NSW. Jacqui was a fantastic help during this time of change. She created effective communication plans and strategies for the company which we have implemented. I enjoyed working with her on many projects during the significant time of change for the firm. Most importantly, Jacqui was a wonderful mentor to me. She is still teaching me so much about the world of professional services and more about the marketing industry. Her knowledge and expertise have assisted me greatly in my role.”

Chloe Du Bois, Marketing Coordinator, Moore Stephens Qld & Northern NSW