Professional Services Marketing
Increasingly sophisticated clients expect you and your firm to be more responsive, more innovative, and have a better understanding of their business and industry. Services must now be truly client-centred and you and your firm must be engaging and collaborating with clients – working with them, not just for them.
Your professional services marketing strategy needs to increase your visibility and support your relationship building activities.
Visible Expertise & Selling Relationships
Prospective clients are making decisions based on their perceptions of you and your firm, your personal brand and your firm’s brand, so you need to actively develop both. Visible expertise is about raising your personal profile, being known as an expert in your chosen specialist field, and raising your firm’s profile, which provides a faster conversion rate, a stronger win ratio, and greater pricing leverage.
Professional services, such as accounting, legal, or engineering are highly relationship-driven. A relationship-driven business is a business that relies on building trusted business relationships. Highly trust-based business relationships are vital to the delivery of the business’s services or products. The higher the stakes, in terms of financial and reputational risks, the higher the reliance on a trusted business relationship.
Jacqui’s strategic marketing and business development coaching programs help relationship-driven businesses to engage and connect with target audiences and grow their business by building more strategic business relationships.
Jacqui Walford can help you develop a strategic plan to engage, connect and grow your relationship-driven business.
Jacqui Walford is an experienced speaker, coach and thought leader on building symbiotic business relationships.
Jacqui specialises in business development, branding and marketing for relationship-driven businesses. She helps relationship-driven businesses to engage and connect with target audiences and grow their business by building more strategic business relationships.
Working with Jacqui
“I had the pleasure of working with Jacqui during the rebrand and name change of two firms to Moore Stephens Qld & Northern NSW. Jacqui was a fantastic help during this time of change. She created effective communication plans and strategies for the company which we have implemented. I enjoyed working with her on many projects during the significant time of change for the firm. Most importantly, Jacqui was a wonderful mentor to me. She is still teaching me so much about the world of professional services and more about the marketing industry. Her knowledge and expertise have assisted me greatly in my role.”Chloe Du Bois, Marketing Coordinator, Moore Stephens Qld & Northern NSW