Why ‘Ruby Red Dot’?

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It’s all about branding. The words have personal meaning for me, which helps me connect emotionally to my brand. My Nan, who passed away last year at 102, was one of the most positive influences in my life, particularly as I was growing up. Our birthdays were three days apart, which meant we had the same birthstone – the Ruby. Her name was Doris, so people called her Dot.

She was the most amazing person with an incredibly positive outlook on life. I learnt so much from her and will be eternally grateful for that.

I will be blogging about internal and external brand engagement, as well as any general thoughts and opinions I have regarding various subjects. I hope to make the posts entertaining and interesting, as well as practical.

I hope you enjoy them!

CheerLEADING™ for women in business

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What can women do to be cheerLEADING™ others better? I believe it begins with an awareness of how your behaviour has an affect on others. Your attitude to work and the people around you determines how they feel about working for you.

As I said in my last post, cheerLEADING™ is all about positive psychology, encouraging, praising and guiding the people who work in our teams. Taking the time to really lead with integrity and compassion.

There is some excellent material around about positive psychology. I’m not a psychologist, but I can see how using positive psychology as a coaching method can really encourage the people around you to be the best they can be.

I like this Youtube video:

It explains the coaching (or cheerLEADING™) process. Being positive encourages others to be positive. The women in leadership who are doing this well are naturally positive, encouraging, compassionate people. I believe they think about others as they make decisions, they make sure people understand what their role is, and they guide people through change.

People need to see the end goal and why they should contribute to reaching that goal. Whether the end goal is one for them personally, or working towards achieving a shared end goal for the company, people like to know why we are trying to achieve it and what will happen when we do achieve it.

Just like in the video, people also need to feel you have their best interests at heart. Like the metaphoric safety net, they need to feel you ‘have their back’, they have your support and you are there to help if they fall.

People also need to be given the tools to achieve their goals or the company’s goals. Sometimes they need to be shown the steps, sometimes, just by having your support, they can work out the steps themselves.

We can all work towards being better at cheerLEADING™ others.

CheerLEADING™ 101

Cheerleaders

I’m calling it cheerLEADING™. I know it sounds a bit cheesy, but bear with me.

It means leading with encouragement and by inspiring others to be their best. It means leading with compassion and heart. Inclusion, rather than exclusion, and leading with integrity.

Interestingly, it works in much the same way as consumer branding. People buy products from companies like Apple, because of the vision of the brand, the brand attributes, and the personal attributes they feel by association. They also feel valued and ‘heard’ as a customer. They have a positive experience with the product (and/or service) and the brand.

There are some amazing examples of cheerLEADING™ in the world. In order to truly inspire people, a leader needs to embody the attributes that other people aspire to. Martin Luther King Jr’s “I have a dream” speech is one of the most rousing, inspiring cheerLEADING™ speeches in world history. Barrack Obama does it well and Anna Bligh, former Premier of Queensland, showed immense strength of character during the Queensland floods of 2011. She kept people’s spirit’s up, with honesty and integrity (and a lot of communication).

Martin Luther King, Jr Delivering His "I Have a Dream" SpeechObama Campaigns Across The U.S. In Final Week Before Election  Queensland Holds State Elections

Give people a positive, attainable company Vision, which aligns with their personal values and vision for their own life, openly display gratitude and encouragement along the way, and they will be happy to come to work and give 100% to you as their leader.

I’ll explore this further in future posts, including the difference between men and women in leadership roles.

Being the best you

It’s not revolutionary, but something I am coming to understand more and more is that people make the best decisions when they feel the best about themselves. When they feel they are the being the best they can be. When they feel they are being true to themselves and truly enjoying what they are doing.

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As a leader, you first need to master this mindset yourself, in order to encourage this state of mind in your team. The first step to mastering this is to confirm your passion. Confirm for yourself that what you are doing is following your passion. People do this in different ways. I have found that mindfulness meditation, as well as reflecting on what I love to do, and how I am living my life, is helping me to affirm for myself what I feel best doing.

Once you have mastered this mindset yourself, the best way to help employees do it (at work) is to continually remind them how their work is helping others or has validity and a place in the successful running of the organisation. Regardless of what industry you are in, every job has a purpose. It might be harder to articulate that purpose for some positions and in some industries, but it’s important that you help your employees articulate it for themselves.

The other important ingredient to this is for employees to set goals for their day to day work and for their longer term career. People need to feel they are following a path that is leading them towards being the best they can be. This has to be part of your performance management process. Employees need to know what is expected of them, where they are headed and how that contributes to the overall purpose of the organisation.

Be the best you and help your team to be the best they can be.

 

Enabling staff at work and enabling teenagers at home

Ruby Red DotPeople need to feel like they have the power to choose what they want to do. Of course they do have the power to choose what to do, but sometimes you need them to choose one path over another. The path that has the best possible outcome for all.

I have twin twelve year old girls. I guess it shouldn’t be surprising that I can easily draw parallels between enabling staff to do their best for the company and enabling and equipping your children with all the necessary skills to make the best decisions.

Communication is key. Making sure your children have your full attention, to always be able to tell you anything, without judgement. It’s difficult to do all the time, and it takes a lot of strength not to react, but it works. People who work for you are the same. They want to be heard, truly heard, and know that you listen to what they need and do something about it.

I’m really talking about two-way communication. When you ask for people’s opinions in your staff survey, you need to be able to follow it through with some changes. You also need to let your staff tell you about what is important to them, in a formal performance review process, and as an everyday practice, and listen and try as far as possible to accommodate or compromise.

Why ‘Ruby Red Dot’?

065

It’s all about branding. The words have personal meaning for me, which helps me connect emotionally to my brand. My Nan, who passed away last year at 102, was one of the most positive influences in my life, particularly as I was growing up. Our birthdays were three days apart, which meant we had the same birthstone – the Ruby. Her name was Doris, so people called her Dot.

She was the most amazing person with an incredibly positive outlook on life. I learnt so much from her and will be eternally grateful for that.

I will be blogging about internal and external brand engagement, as well as any general thoughts and opinions I have regarding various subjects. I hope to make the posts entertaining and interesting, as well as practical.

I hope you enjoy them!