Design elements and branding

Design elements and branding

Carefully chosen design elements are crucial to your organisation’s visual identity. They help to identify your organisation and differentiate you from other similar organisations. Your logo is your first design element. Your logo will be the single symbol that identifies what your brand is and what it represents. The best logos are clean, uncluttered, and […]

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CheerLEADING™ 101

CheerLEADING™ 101

I’m calling it cheerLEADING™. I know it sounds a bit cheesy, but bear with me. It means leading with encouragement and by inspiring others to be their best. It means leading with compassion and heart. Inclusion, rather than exclusion, and leading with integrity. Interestingly, it works in much the same way as consumer branding. People […]

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Achieving Brand Alignment Through Your Employees

Sasha Strauss talking about the theory behind this work. Aligning your internal messages to your external brand messages. Creating the story for your employees, so they are all talking about your organisation in the way you would like them to. Ensuring they are engaged with your brand, proud of the firm and proud of the […]

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