Building a B2B Brand: Why Culture is Critical

Building a B2B Brand: Why Culture is Critical

Strong brands are built over time. These days, we are much more conscious of brand equity, so we are able to plan for, and intentionally create, a brand identity, a brand’s voice and perceived value in the market. Most dictionary definitions of “Brand” go something like this: – a category of products that are all made […]

Read more
Internal cheerLEADING™

Internal cheerLEADING™

How do your employees become brand ambassadors? How do they speak the language of the business at every single touch point, in unison, naturally and comfortably, believing in what they’re saying? How do they “live and breathe it” and feel passionate about it. In short, you need to develop a team of internal cheerleaders. Cheering […]

Read more
Design elements and branding

Design elements and branding

Carefully chosen design elements are crucial to your organisation’s visual identity. They help to identify your organisation and differentiate you from other similar organisations. Your logo is your first design element. Your logo will be the single symbol that identifies what your brand is and what it represents. The best logos are clean, uncluttered, and […]

Read more
CheerLEADING™ 101

CheerLEADING™ 101

I’m calling it cheerLEADING™. I know it sounds a bit cheesy, but bear with me. It means leading with encouragement and by inspiring others to be their best. It means leading with compassion and heart. Inclusion, rather than exclusion, and leading with integrity. Interestingly, it works in much the same way as consumer branding. People […]

Read more

Achieving Brand Alignment Through Your Employees

Sasha Strauss talking about the theory behind this work. Aligning your internal messages to your external brand messages. Creating the story for your employees, so they are all talking about your organisation in the way you would like them to. Ensuring they are engaged with your brand, proud of the firm and proud of the […]

Read more

It’s all about enabling

For me, driving behaviours through internal communication and internal branding is all about enabling. An enabled staff member has the skills, tools and mindset to deliver the best possible service to clients. Providing staff with an internal social platform helps to enable them through connectivity. It helps to enable them to communicate better, collaborate with […]

Read more

The HLB Mann Judd branding engagement journey begins…

I have been involved in a number of re-branding projects in my career. It’s an interesting process to go through, particularly for professional services firms, and often a challenging process to go through for any organisation. In professional services, brands are very closely aligned with the owners of the business and of course the people […]

Read more