3 proactive things your firm can do right now

3 proactive things your firm can do right now

As we experience the economic fallout of Covid-19, we know the coming months are going be challenging. Focus and perseverance will both be essential. So, when it comes to your marketing and business development strategy, what should you and your firm focus on? 1. Review your strategy If you have a business development strategy in […]

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Five key ingredients of effective thought leadership content

Five key ingredients of effective thought leadership content

The current Wikipedia entry for the term “thought leader” says: “The phrase “thought leader” is identified by some writers as an annoying example of business jargon and appeared in Forbes magazine’s 2013 annual “tournament” of “corporate America’s most insufferable” business buzzwords and clichés.” Despite the overuse and corruption of the term, strategically targeted and well-executed […]

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Start your thought leadership strategy in 2020

Start your thought leadership strategy in 2020

In the current professional services environment, where clients are demanding more of everything and have a great deal of choice available to them, you need to stand out. Prospective clients are making purchasing decisions based on their perceptions of you and your firm, your personal brand and your firm’s brand, so you need to actively […]

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Does your firm really need social media?

Does your firm really need social media?

If your business is a highly relationship-driven business, such as a professional service firm, you may still be wondering what role social media plays in building your business. Everyone seems to be singing its praises, but few can articulate how it will benefit your business and how it will positively impact your bottom line. Relationship-driven […]

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Tinder for Business

Tinder for Business

In a highly relationship-driven B2B business, in today’s business environment, your marketing channels, particularly your online channels, need to act like ‘Tinder’ for your business. A relationship-driven business, where there are significant financial and reputational risks, relies on trusted business relationships. The day-to-day process of building and nurturing business relationships is vital to the delivery […]

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The new world of professional services

The new world of professional services

The good old days are gone. Post the GFC, professional services clients now expect a very different service. Increasingly sophisticated clients expect professionals to be more responsive and have a better understanding of their business and the commercial pressures they face. Service must now be truly client-centred and professionals need to be creative and empathetic. […]

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Is the client buying you or the brand?

Is the client buying you or the brand?

For as long as I’ve been marketing professional services this question has been one of the most fiercely debated. Does the client buy the anticipated relationship with the practitioner, someone they need to trust implicitly and actually enjoy working with, to get the best results? Or, do they need the name of a Big 4 […]

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