What is Customer/Client Engagement Marketing? Customer Engagement Marketing (CEM) is a term used in B2C marketing. Engagement has always been essential in professional services. The difference is that today engagement needs to happen online as well as […]
Why is implementing a professional services Client Relationship Management (CRM) system so difficult? CRM systems have been around for a long time now. We first saw tailored professional services CRM systems in the 1990s. Most firms know […]
In a professional services business, you are all experts or aspiring experts. Ultimately, clients pay you for your technical expertise, experience and advice. As this infographic from Beaton Consulting shows, the Number One Driver of Consideration (i.e. […]
As we experience the economic fallout of Covid-19, we know the coming months are going be challenging. Focus and perseverance will both be essential. So, when it comes to your marketing and business development strategy, what should […]
There is no doubt that we are currently experiencing extraordinarily challenging times. It’s not the first time and it won’t be the last. During these times, it is critical to communicate directly and frequently with existing clients. […]
The current Wikipedia entry for the term “thought leader” says: “The phrase “thought leader” is identified by some writers as an annoying example of business jargon and appeared in Forbes magazine’s 2013 annual “tournament” of “corporate America’s […]
Do you need to be a thought leader to sell your professional services? Not necessarily, but you can use a thought leadership strategy to build your visible expertise. From this Forbes article “What Is A Thought Leader?“, […]
In the current professional services environment, where clients are demanding more of everything and have a great deal of choice available to them, you need to stand out. Prospective clients are making purchasing decisions based on their […]
If you are into comics, you will probably know that Wonder Woman and Superman belong to the DC Comics world and Spider-Man and Black Widow are from the Marvel Universe. If you’re really into comics, you might […]
If your business is a highly relationship-driven business, such as a professional service firm, you may still be wondering what role social media plays in building your business. Everyone seems to be singing its praises, but few […]
