For as long as I’ve been marketing professional services this question has been one of the most fiercely debated. Does the client buy the anticipated relationship with the practitioner, someone they need to trust implicitly and actually […]
These days the terms ‘thought leadership’ and ‘content’ are used almost interchangeably. What is the difference? Marketers of professional services (traditionally legal, accounting and engineering services) have been using ‘thought leadership’ as a strategic profiling, brand building […]
Everyone’s talking about digital marketing. Turning data and online activity into sales. Driving traffic to a website to sell a product or service. What does this mean for professional services? Is it worth spending valuable time and […]
I was listening to a radio interview the other day. I can’t even remember now who the celebrity was. All I remember is the female announcer asking the female celebrity about her “growing brood” and how she […]
According to Wikipedia “Customer engagement (CE) is an effect, a reaction, a connection, a response and/or an experience of customers with one another, with a company or a brand”. The key word is “connection”. It’s all about […]
Companies spend a huge amount of time and money on building a strong brand, but often fail to recognise their most valuable brand ambassadors, their people. Building a strong brand, regardless of the industry you’re in, requires […]
A great one to watch over the holidays. Happiness creates success, not the other way round. Nick Marks “Happiness is a serious business”.
A lot of people when they hear the word “empathy” in a business context still think of it as soft, somehow lacking authority and conviction. That leaders who have empathy for the people they lead aren’t making […]
A great TED Talk from Simon Sinek. Creating a culture of trust and safety enables people. It allows them to feel safe to make decisions and be creative and fail safely, without fear of retribution. In return, […]
Strong brands are built over time. These days, we are much more conscious of brand equity, so we are able to plan for, and intentionally create, a brand identity, a brand’s voice and perceived value in the market. […]
