Being the best you
It’s not revolutionary, but something I am coming to understand more and more is that people make the best decisions when they feel the best about themselves. When they feel they are the being the best they […]
Achieving Brand Alignment Through Your Employees
Sasha Strauss talking about the theory behind this work. Aligning your internal messages to your external brand messages. Creating the story for your employees, so they are all talking about your organisation in the way you would […]
Enabling staff at work and enabling teenagers at home
People need to feel like they have the power to choose what they want to do. Of course they do have the power to choose what to do, but sometimes you need them to choose one path […]
It’s all about enabling
For me, driving behaviours through internal communication and internal branding is all about enabling. An enabled staff member has the skills, tools and mindset to deliver the best possible service to clients. Providing staff with an internal […]
Enterprise Social Networking
After implementing a targeted plan for increasing brand awareness externally, and a targeted recruitment campaign, we then developed, launched and implemented an internal branding campaign, designed to engage employees with the HLB brand and assist our firms’ […]
Branding internally at HLB
The biggest branding challenge for us as a professional services firm is to engage our external market with our brand promise, by making it unique and distinctive. Professional services brands struggle with differentiating their brand from all […]
The HLB Mann Judd branding engagement journey begins…
I have been involved in a number of re-branding projects in my career. It’s an interesting process to go through, particularly for professional services firms, and often a challenging process to go through for any organisation. In […]
Why ‘Ruby Red Dot’?
It’s all about branding. The words have personal meaning for me, which helps me connect emotionally to my brand. My Nan, who passed away last year at 102, was one of the most positive influences in my […]