Five key ingredients of effective thought leadership content

Five key ingredients of effective thought leadership content

The current Wikipedia entry for the term “thought leader” says: “The phrase “thought leader” is identified by some writers as an annoying example of business jargon and appeared in Forbes magazine’s 2013 annual “tournament” of “corporate America’s most insufferable” business buzzwords and clichés.” Despite the overuse and corruption of the term, strategically targeted and well-executed […]

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Start your thought leadership strategy in 2020

Start your thought leadership strategy in 2020

In the current professional services environment, where clients are demanding more of everything and have a great deal of choice available to them, you need to stand out. Prospective clients are making purchasing decisions based on their perceptions of you and your firm, your personal brand and your firm’s brand, so you need to actively […]

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