In a highly relationship-driven B2B business, in today’s business environment, your marketing channels, particularly your online channels, need to act like ‘Tinder’ for your business. A relationship-driven business, where there are significant financial and reputational risks, relies […]
The good old days are gone. Post the GFC, professional services clients now expect a very different service. Increasingly sophisticated clients expect professionals to be more responsive and have a better understanding of their business and the […]
For as long as I’ve been marketing professional services this question has been one of the most fiercely debated. Does the client buy the anticipated relationship with the practitioner, someone they need to trust implicitly and actually […]
These days the terms ‘thought leadership’ and ‘content’ are used almost interchangeably. What is the difference? Marketers of professional services (traditionally legal, accounting and engineering services) have been using ‘thought leadership’ as a strategic profiling, brand building […]
Everyone’s talking about digital marketing. Turning data and online activity into sales. Driving traffic to a website to sell a product or service. What does this mean for professional services? Is it worth spending valuable time and […]
