Employee engagement = Brand engagement

Employee engagement = Brand engagement

According to Wikipedia “Customer engagement (CE) is an effect, a reaction, a connection, a response and/or an experience of customers with one another, with a company or a brand”. The key word is “connection”. It’s all about connection. You want your clients or customers to connect with your brand. In B2B, and also in B2C, […]

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Leading with Empathy: Why do we Still not Believe?

Leading with Empathy: Why do we Still not Believe?

A lot of people when they hear the word “empathy” in a business context still think of it as soft, somehow lacking authority and conviction. That leaders who have empathy for the people they lead aren’t making the difficult decisions or commanding the appropriate respect. We now have conclusive evidence this is not the case. […]

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Internal cheerLEADING™

Internal cheerLEADING™

How do your employees become brand ambassadors? How do they speak the language of the business at every single touch point, in unison, naturally and comfortably, believing in what they’re saying? How do they “live and breathe it” and feel passionate about it. In short, you need to develop a team of internal cheerleaders. Cheering […]

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Positive Psychology and CheerLEADING™

Positive Psychology and CheerLEADING™

Wikipedia says “To Martin Seligman, psychology (particularly its positive branch) can investigate and promote realistic ways of fostering more joy in individuals and communities”. Don’t we all want some of that? Team members need it more than anything. People need to have a goal to work towards. Something positive to look forward to, to give […]

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Branding internally at HLB

Branding internally at HLB

The biggest branding challenge for us as a professional services firm is to engage our external market with our brand promise, by making it unique and distinctive. Professional services brands struggle with differentiating their brand from all the others, as our service offerings are usually very similar. Also, professional services organisations will often work extensively […]

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The HLB Mann Judd branding engagement journey begins…

I have been involved in a number of re-branding projects in my career. It’s an interesting process to go through, particularly for professional services firms, and often a challenging process to go through for any organisation. In professional services, brands are very closely aligned with the owners of the business and of course the people […]

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