Tell your magical brand story
If you are asked to describe your organisation to someone, in 2-3 sentences, how do you go? How will your employees respond when asked to do the same? In some ways, branding can learn from the science of […]
Internal cheerLEADING™
How do your employees become brand ambassadors? How do they speak the language of the business at every single touch point, in unison, naturally and comfortably, believing in what they’re saying? How do they “live and breathe […]
Achieving Brand Alignment Through Your Employees
Sasha Strauss talking about the theory behind this work. Aligning your internal messages to your external brand messages. Creating the story for your employees, so they are all talking about your organisation in the way you would […]
Enterprise Social Networking
After implementing a targeted plan for increasing brand awareness externally, and a targeted recruitment campaign, we then developed, launched and implemented an internal branding campaign, designed to engage employees with the HLB brand and assist our firms’ […]