Internal cheerLEADING™

Internal cheerLEADING™

How do your employees become brand ambassadors? How do they speak the language of the business at every single touch point, in unison, naturally and comfortably, believing in what they’re saying? How do they “live and breathe it” and feel passionate about it. In short, you need to develop a team of internal cheerleaders. Cheering […]

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Achieving Brand Alignment Through Your Employees

Sasha Strauss talking about the theory behind this work. Aligning your internal messages to your external brand messages. Creating the story for your employees, so they are all talking about your organisation in the way you would like them to. Ensuring they are engaged with your brand, proud of the firm and proud of the […]

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Enterprise Social Networking

After implementing a targeted plan for increasing brand awareness externally, and a targeted recruitment campaign, we then developed, launched and implemented an internal branding campaign, designed to engage employees with the HLB brand and assist our firms’ overall employee engagement strategies. The campaign, called ‘Team HLB’, assists each member firm with employee engagement initiatives, and […]

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