Internal branding – Jacqui Walford

Tell your magical brand story

July 6, 2015January 20, 2020Jacqui Walford

If you are asked to describe your organisation to someone, in 2-3 sentences, how do you go? How will your employees respond when asked to do the same? In some ways, branding can learn from the science of Anthropology. One of the primary ways we make sense of our world is through story telling. Stories are […]

Internal cheerLEADING™

April 28, 2015January 20, 2020Jacqui Walford

How do your employees become brand ambassadors? How do they speak the language of the business at every single touch point, in unison, naturally and comfortably, believing in what they’re saying? How do they “live and breathe it” and feel passionate about it. In short, you need to develop a team of internal cheerleaders. Cheering […]

Achieving Brand Alignment Through Your Employees

April 1, 2014April 17, 2014Jacqui Walford

Sasha Strauss talking about the theory behind this work. Aligning your internal messages to your external brand messages. Creating the story for your employees, so they are all talking about your organisation in the way you would like them to. Ensuring they are engaged with your brand, proud of the firm and proud of the […]

Enterprise Social Networking

December 19, 2013Jacqui Walford

After implementing a targeted plan for increasing brand awareness externally, and a targeted recruitment campaign, we then developed, launched and implemented an internal branding campaign, designed to engage employees with the HLB brand and assist our firms’ overall employee engagement strategies. The campaign, called ‘Team HLB’, assists each member firm with employee engagement initiatives, and […]