Building a B2B Brand: Why Culture is Critical

Building a B2B Brand: Why Culture is Critical

Strong brands are built over time.¬†These days, we are much more conscious of brand equity, so we are able to plan for, and intentionally create, a brand identity, a brand’s voice and perceived value in the market. Most dictionary definitions of “Brand” go something like this: – a category of products that are all made […]

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