It’s all about branding. The words have personal meaning for me, which helps me connect emotionally to my brand. My Nan, who passed away last year at 102, was one of the most positive influences in my life, particularly as I was growing up. Our birthdays were three days apart, which meant we had the same birthstone – the Ruby. Her name was Doris, so people called her Dot.
She was the most amazing person with an incredibly positive outlook on life. I learnt so much from her and will be eternally grateful for that.
I will be blogging about internal and external brand engagement, as well as any general thoughts and opinions I have regarding various subjects. I hope to make the posts entertaining and interesting, as well as practical.
I hope you enjoy them!