3 proactive things your firm can do right now

3 proactive things your firm can do right now

As we experience the economic fallout of Covid-19, we know the coming months are going be challenging. Focus and perseverance will both be essential. So, when it comes to your marketing and business development strategy, what should you and your firm focus on? 1. Review your strategy If you have a business development strategy in […]

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Five key ingredients of effective thought leadership content

Five key ingredients of effective thought leadership content

The current Wikipedia entry for the term “thought leader” says: “The phrase “thought leader” is identified by some writers as an annoying example of business jargon and appeared in Forbes magazine’s 2013 annual “tournament” of “corporate America’s most insufferable” business buzzwords and clichés.” Despite the overuse and corruption of the term, strategically targeted and well-executed […]

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Start your thought leadership strategy in 2020

Start your thought leadership strategy in 2020

In the current professional services environment, where clients are demanding more of everything and have a great deal of choice available to them, you need to stand out. Prospective clients are making purchasing decisions based on their perceptions of you and your firm, your personal brand and your firm’s brand, so you need to actively […]

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Does your firm really need social media?

Does your firm really need social media?

If your business is a highly relationship-driven business, such as a professional service firm, you may still be wondering what role social media plays in building your business. Everyone seems to be singing its praises, but few can articulate how it will benefit your business and how it will positively impact your bottom line. Relationship-driven […]

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Tinder for Business

Tinder for Business

In a highly relationship-driven B2B business, in today’s business environment, your marketing channels, particularly your online channels, need to act like ‘Tinder’ for your business. A relationship-driven business, where there are significant financial and reputational risks, relies on trusted business relationships. The day-to-day process of building and nurturing business relationships is vital to the delivery […]

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The relationship still matters – Why you’re not going to be replaced by a robot

The relationship still matters – Why you’re not going to be replaced by a robot

The professional service relationship, between the client and the practitioner, is a special one. Whether it’s a client’s financial freedom, their family’s livelihood, or their professional reputation, the stakes are high. The client needs to implicitly trust the professional service provider. This trust is built over time and can’t be easily replicated, and the human […]

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