CheerLEADING® is leading with empathy, encouragement and engagement.
It means leading by inspiring others to be their best. Leading with compassion and heart. Inclusion, rather than exclusion, and leading with integrity.
Interestingly, it works in much the same way as consumer branding. People buy products from companies like Apple, because of the vision of the brand, the brand attributes, and the personal attributes they feel by association. They also feel valued and ‘heard’ as a customer. They have a positive experience with the product (and/or service) and the brand. Give people a positive, attainable company Vision, which aligns with their personal values and vision for their own life, openly display gratitude and encouragement along the way, and they will be happy to come to work and give 110% to you as their leader.